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About Awesome Lisbon

Why we built an independent Lisbon guide, how it's actually written, and what "no paid placement" means in practice.

Updated August 2026 Written by the Awesome Lisbon team

Why we built this

Most Lisbon content online falls into two camps: generic listicles clearly written without ever visiting, or heavily monetised sites where commercial incentives can blur the line between recommendation and advertising. Awesome Lisbon is an attempt at a third option — an honestly written reference built the way we'd want to use it ourselves.

How it's written

Every guide is written to answer a real question a traveller would actually have, checked against current, reliable information at the time of publishing, and written in plain language without artificial keyword stuffing. We'd rather have a page we're proud of than one padded out to look longer.

What "no paid placement" means

We don't accept payment to rank a hotel, restaurant or tour operator higher than our honest assessment, and we don't take sponsored posts disguised as guides. Awesome Lisbon does not currently carry advertising, paid placements or commercial booking links — every recommendation here reflects our own editorial judgement, with no commercial relationship attached. Full detail on our Privacy & Disclosure page.